Childhood classics. Grown-up ingredients.

Shop Cereal Shop Treats

Find Your Flavor

Bowl of Variety Pack Cereal

Variety

Bowl of Fruity Cereal

Fruity

Bowl of Peanut Butter Cereal

Peanut Butter

Bowl of Cocoa Cereal

Cocoa

Bowl of Cinnamon Cereal

Cinnamon Roll

Bowl of Frosted Cereal

Frosted

Bowl of Blueberry Cereal

Blueberry Muffin

Bowl of Maple Waffle Cereal

Maple Waffle

Birthday Cake

"Magic Spoon is an adult version of what you loved as a kid."

"With cereal that tastes this good and offers so much... Magic Spoon may be the future of breakfast."

"Magic Spoon has become my new go-to for one simple reason: it's delicious."

High Protein

12-14g protein in every bowl.

Keto-
Friendly

4g-5g net carbs per bowl.

Sweet & Delicious

Tastes just like you remember, only better.

Moon

Purple Mountain

Cereals

Purple Rock

Blue Mountain

Purple Cliff

Pink Hill

Cereals

Palm Tree

Palm

Blue Cliff

Purple Cliff

A whole
world of
flavor.

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A whole world
of flavor.

Purple Mountain

Palm

Cereals

Purple Cliff

Blue Cliff

Purple Cliff

I just ate delicious cereal for dinner and the last time I did that was my sophomore year in college!

Kelly LeVeque

Holistic Nutritionist, Wellness Expert, and Celebrity Health Coach

Holistic nutritionist Kelly LeVeque

When they said ‘Breakfast of Champions’, they meant Magic Spoon.

Priscilla Frederick-Loomis

Olympian, Entrepreneur, Radio Personality, Podcast Host & Public Speaker

Olympian Priscilla Frederick-Loomis

Magic Spoon is my adult life and kid life smashed into one fantastic box of cereal.

Natalie Duran

Rock Climber, Ninja Warrior, Neuroscientist, Producer

Rock Climber Natalie Duran

Why did we grow up, but our cereal didn't?

Our Story