We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals without the junk. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the bad stuff you don’t.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has just 4g net carbs, and only 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a healthy cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Yep! Kids love Magic Spoon because it tastes just like their sugary favorites, and you’ll love it because you know they’re getting the protein growing kids need and none of the sugar they don’t.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, nutritionally, it’s lightyears ahead. Think of Magic Spoon as more of a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s far cheaper than many other healthy breakfast options (not to mention your morning coffee)! Making cereal with high nutritional value means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!