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We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Yep! Kids love Magic Spoon because it tastes just like their sugary favorites, and you’ll love it because you know they’re getting the protein growing kids need and none of the sugar they don’t.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

Full nutritional info for any of our products can be found on its product page.

All of our cereal flavors contain the following ingredients: milk protein blend (casein and whey protein concentrate), monk fruit, allulose, a blend of high oleic sunflower oil and avocado oil, tapioca starch, chicory root fiber, salt, and natural flavors. For a full breakdown of additional ingredients specific to each flavor, check out that flavor’s product page.

Unopened boxes of Magic Spoon, both cereal and treats, have a shelf-life of 12 months.

Allulose is a naturally-occurring rare sugar found in certain plants and fruits. It tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

Yes, Magic Spoon cereal and Treats are certified kosher dairy by Orthodox Union Kosher.

All of our cereal, with the exception of Peanut Butter, is manufactured in a facility that handles other varieties of nuts. We do not use any nuts in the formulation of our cereals [except for Peanut Butter] but the facility we manufacture in is not nut-free. If you specifically have a Peanut allergy, we can guarantee that no other flavors are exposed to Peanuts, as we manufacture our Peanut Butter flavor in a completely separate facility. 

Both Treat flavors contain nuts: we use peanuts in our Chocolatey PB Treats and almonds in our Marshmallow Treats. If you have a sensitivity to tree nuts, we recommend avoiding our Treats. 

Please note that both flavors of Treats are made in a shared facility where peanut and almond allergens are both present.

Yes! Just one serving of Magic Spoon cereal has 13-14g grams of high quality protein.

In addition, Magic Spoon is also keto-friendly, gluten-free, and grain-free!

Our cereal and Treats are Certified Gluten-Free, but are made in a shared facility that also processes products that contain gluten. We test product in and product out, and can guarantee that we comply with the Gluten-Free Certification Organization's requirement to contain no more than 10 parts per million gluten.

Because Magic Spoon is made with a milk protein blend, our cereal is not vegan or dairy-free. We don't have plans for a vegan or dairy-free cereal in the immediate future, but we're definitely keeping it in mind as we continue to expand our product line.

Our boxes are made from 100% recycled cardboard—recycle them again and keep the cycle going!