Sugar Cookie is back!

Here for the Holidays

’Tis the season for Sugar Cookie – once again! Before this limited-edition batch runs out, deck the bowls with 13g protein, 3g net carbs, and 0g sugar! Tastes just like the classic with all the sprinkles and vanilla-frosting goodness.

TRY NOW

INTRODUCING

The batch of
your dreams

Holiday cookies come in all shapes and sizes – yes, even a cereal loop.

FROST ME UP

Fresh off the press!

Maybe you’ve also seen us in the news...

“Magic Spoon is an adult version of what you loved as a kid.”

“Magic Spoon may be the future of breakfast.”

"Magic Spoon has become my new go-to for one simple reason: it's delicious."

But what’s really in the magic…

Okay, we’ll spill the milk. The secret recipe? It’s all in our unique mix of natural ingredients.

Packed

with protein

With 13g of high-quality protein per serving, our bowl of cereal will actually keep you full. Say goodbye to morning stomach growls and counting down the minutes till lunch.

Keto-Friendly & 0-1g Sugar

Other breakfast cereals or high-protein snacks (even "healthy" ones) are chock full of sugar and carbs. With only 3g net carbs and 0g sugar, there's no crash with Magic Spoon. It's also perfect for the keto diet and low-carb lifestyles.

Magically tasty

(without the fake stuff!)

Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.

MILK PROTEIN BLEND

Whey protein concentrate and casein contain all 9 essential amino acids.

OIL BLEND

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

ALLULOSE

A natural “sugar” that tastes just like the one you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

MONK FRUIT

A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

NATURAL FLAVORS

No artificial flavors, colors, or preservatives. Just ingredients that we’re proud of – and of course, taste delicious.

Cheaper than
a protein bar

At only $1.80 per serving, a bowl of Magic Spoon for breakfast costs less than a protein bar, shake, or smoothie, and it is even cheaper than your morning coffee! Plus, it'll keep you fuller, for longer.

Gluten-Free &
Grain-Free

Magic Spoon is 100% gluten-free and grain-free. People who can't eat gluten deserve delicious cereal too!

Tastes like you remember

It took us over a year to replicate the same delicious taste and texture of your favorite childhood breakfast cereals –without any of the junk.

Real customers. Real reviews.

“Literally tastes like my mom’s frosted sugar cookies. Most realistic and sweet flavor you’ve made.”

- Neil P.

“Buttery, lightly sweet, and with just a hint of lemon like in the best sugar cookies. Just ordered another six boxes!”

- Priscilla P.

“Just ate the new sugar cookie and it was delicious. Been ordering for months now and never been disappointed. A customer for life!!”

- Lucille M.

@KATIED

"Not only is each flavor insanely good AND you're consuming a good amount of protein per serving but the ingredients are what I'm the most impressed about.."

@BRIDGETL

"The ingredient list is impressive, and the taste is fantastic. I can now have a bowl of my favorite cereal, and know that I’m actually getting the nutrition my body needs!"

Limited-edition

variety packs

Sugar Cookie

4-Pack Cereal

$39

$1.95 per serving