Childhood classics.
Grown-up ingredients.

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Better for youbreakfast options

cereal cereal cereal cereal
protein icon

High Protein

12-14g complete protein in every bowl.

no Sugar spoon icon

High Protein

12-14g complete protein in every bowl.

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0-2g Sugar

No cane sugar, corn syrup, or sugar alcohol.

0-2g Sugar

No cane sugar, corn syrup, or sugar alcohol.

Sweet & Delicious

Tastes just like you remember, only better.

Sweet & Delicious

Tastes just like you remember, only better.

cereal cereal
Granola strawberries and blueberry granola granola
protein icon

High Protein

13-14g complete protein in every serving.

no Sugar spoon icon

High Protein

13-14g complete protein in every serving.

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2g Sugar

No cane sugar, corn syrup, or sugar alcohol.

2g Sugar

No cane sugar, corn syrup, or sugar alcohol.

High in Fiber

7-8g of fiber in every serving.

High in Fiber

7-8g of fiber in every serving.

granola granola
treats treats bar treats bar treats bar
protein icon

High Protein

11-12g complete protein in every serving.

no Sugar spoon icon

High Protein

11-12g complete protein in every serving.

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2-3g Sugar

No cane sugar, corn syrup, or sugar alcohol.

2-3g Sugar

No cane sugar, corn syrup, or sugar alcohol.

On The Go

Easy to take with you on the move.

On The Go

Easy to take with you on the move.

treats bar treats bar
"With cereal that tastes this good and offers so much ... Magic Spoon may be the future of breakfast."
"There’s a new magician in the kitchen."
"Magic Spoon has become my new go-to for one simple reason: it's delicious."

High Protein

12g-14g complete protein in every bowl.

0-2g Sugar

No cane sugar, corn syrup, or sugar alcohol.

Sweet & Delicious

Tastes just like you remember, only better.

A wholeworld of flavor.

Try Now

A whole world
of flavor.

Try Now
I just ate delicious cereal for dinner and the last time I did that was my sophomore year in college!

Kelly Leveque

Holistic Nutritionist, Wellness Expert, and Celebrity Health Coach

When they said ‘Breakfast of Champions’, they meant Magic Spoon.

Priscilla Frederick-Loomis

Olympian, Entrepreneur, Radio Personality, Podcast Host & Public Speaker

Magic Spoon is my adult life and kid life smashed into one fantastic box of cereal.

Natalie Duran

Rock Climber, Ninja Warrior, Neuroscientist, Producer

Why did we grow up, but our cereal didn't?