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What kind of sorcery is this? Where did all the carbs and sugar go?

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals without the junk. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the bad stuff you don’t.

Why is this more expensive than “regular” cereal?

Even though Magic Spoon looks and tastes like familiar cereals, it is completely different. In fact, it’s nutritionally more similar to a high-end protein bar or keto smoothie than it is to most cereals.

And at $1.39 per bowl, it’s far cheaper than other healthy breakfast options--or even your morning coffee!

What is a "100% Happiness Guarantee"?

If you're not completely in love with your cereal, we'll refund your order in full.

Is this cereal keto-friendly?

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has just 3g net carbs, and 6g healthy fats from coconut oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a healthy cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Do kids eat/like Magic Spoon?

Absolutely! And since it tastes just like their favorite “unhealthy” cereal, they’ll love eating this instead of other “healthy” cereals.

What are net carbs?

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar or insulin levels, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber = 3g.

How big is a case of this cereal?

A case of Magic Spoon is a one month (28 day) supply. You’ll get 4 boxes—each with 7 servings of delicious cereal.

Of course, if you’re anything like us and enjoy cereal for breakfast, snacks, and if we’re being honest, occasionally for dinner, then a one month supply might magically disappear in a couple of weeks!

What milk should I eat this cereal with?

Magic Spoon is delicious with everything from whole milk to oat milk. Our favorite is almond milk but you should choose your own adventure. If you want to get really creative, try it as a topping for yogurt or even healthy ice cream.

What does this cereal taste like?

It tastes just like you remember, only better ; )

Is this cereal non-GMO?

Yes, all of our ingredients are non-GMO.

Is this cereal kosher?

Yes, Magic Spoon is certified kosher - dairy.

Where does the fat content come from?

The fat you see on our nutrition label is “healthy” fat, from coconut oil.

Why does the nutrition label say 3g of added sugar?

All the “added sugar” is from allulose. Even though allulose does not affect your body like regular sugar, the FDA requires it to be listed in the sugars section on the nutrition facts panel for now. You can read more in our "Us vs. Them" section.

What exactly are natural flavors?

Our natural flavors are a mixture of ingredients that only come from things found in nature, like spices, fruits, and plants. Like all of our ingredients, our natural flavors are non-GMO and don’t contain any artificial colors or preservatives.

How does this compare to other "healthy" cereals?

Even “healthy” breakfast cereals like granola are typically loaded with added sugars, with many of the leading brands containing as much sugar as candy. You can see how we compare to a variety of cereals on our "Us vs. Them" page.

How long does this cereal stay fresh/what is the shelf life?

Our cereal has a 9 month shelf-life.

What are your shipping options?

We offer both Standard Shipping and Expedited Shipping. Standard Shipping should take between 2-5 days depending on where you live, and Expedited Shipping will be Fedex 2-day shipping.

What is Allulose?

Allulose is a “rare” sugar found in things like figs and maple syrup. It tastes just like “regular” sugar, but has zero glycemic impact and almost zero calories (less than 0.4 cal/g).

Subscription Related:

Is there any minimum commitment for a Subscription?

No, you can cancel your subscription at anytime.

How do I pause or cancel my Subscription?

In order to cancel your subscription, you will first need to log in to your account. Click the Subscriptions tab, then next to each of the products you are subscribed to is a Cancel button. You would use this if you would like to no longer receive this subscription product.

How do I skip a Subscription delivery?

Once logged in, click on Delivery Schedule on the left to see all upcoming deliveries for your subscriptions. To skip a delivery you can click Skip to the right of each one.

How do I update Subscription billing information?

In the Billing Information tab you'll find the current method of payment along with the current billing address. However, this is not the same as the shipping address. You would edit the address in this section if something has changed for the card holder's place of residence or the email address on file.

How do I update my Subscription shipping address?

Once logged in, click on Subscriptions and click Edit to the right of the address. This only affects the shipping/delivery address, this does not update billing information related to the method of payment.

Can I add or change the products in my Subscription?

Yes! Once logged in, select the Subscriptions tab, then click Add Product. This will open a pop-up where you can search, view, and select additional products to add to your upcoming deliveries. You may also choose the frequency and first shipment date. You can also select Swap and select the replacement product.