Sugar Cookie is back!

Back for
the holidays!

’Tis the season for Sugar Cookie–once again! Before this limited-edition batch runs out, deck the bowls with 13g protein, 3g net carbs, and 0g total sugars! Tastes just like the classic with all the sprinkles and vanilla frosting. Hurry–stock up before this holiday favorite is gone.

TRY NOW

INTRODUCING

The batch of
your dreams

Holiday cookies come in all shapes and sizes–yes, even a cereal loop. How did we keep that same, irresistible taste? Well, that’s just the icing on the cookie. Sugar Cookie, that is.

FROST ME UP

Fresh off the press!

Maybe you’ve also seen us in the news...

“Magic Spoon is an adult version of what you loved as a kid.”

“Magic Spoon may be the future of breakfast.”

"Magic Spoon has become my new go-to for one simple reason: it's delicious."

But what’s really in the magic…

Okay, we’ll spill the milk. The secret recipe? It’s all in our unique mix of natural ingredients.

Packed

with protein

With 13g of high-quality protein per serving, a bowl of Magic Spoon helps you power through the day with less cravings and more energy.

0g added sugars

Want to cut back on added sugars? What about empty carbs? Just pour a bowl of your favorite flavors to fuel you up. Perfect for the keto lifestyle.

Magically tasty

(without the fake stuff!)

Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.

MILK PROTEIN BLEND

Whey protein concentrate and casein contain all 9 essential amino acids.

OIL BLEND

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

ALLULOSE

A natural “sugar” that tastes just like the one you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

MONK FRUIT

A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

NATURAL FLAVORS

No artificial flavors, colors, or preservatives. Just ingredients that we’re proud of – and of course, taste delicious.

Grain-free.
Gluten-free.

That's right. No corn or wheat around here. We think everyone should be able to love cereal, no matter what.

Powered by prebiotics

Keep your gut happy with our chicory root inulin, a prebiotic fiber that helps aids in digestion and fuller nutrition.

100% natural

ingredients

We're talking about the real stuff: fresh vegetable juices, natural sweeteners, and simple ingredients that we're proud of.

Real customers. Real reviews.

“Literally tastes like my mom’s frosted sugar cookies. Most realistic and sweet flavor you’ve made.”

- Neil P.

“Buttery, lightly sweet, and with just a hint of lemon like in the best sugar cookies. Just ordered another six boxes!”

- Priscilla P.

“Just ate the new sugar cookie and it was delicious. Been ordering for months now and never been disappointed. A customer for life!!”

- Lucille M.

@KATIED

"Not only is each flavor insanely good AND you're consuming a good amount of protein per serving but the ingredients are what I'm the most impressed about.."

@BRIDGETL

"The ingredient list is impressive, and the taste is fantastic. I can now have a bowl of my favorite cereal, and know that I’m actually getting the nutrition my body needs!"

Limited-edition

variety packs

Variety

4-Pack Cereal

$39

$1.95 per serving