We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Yep! Kids love Magic Spoon because it tastes just like their sugary favorites, and you’ll love it because you know they’re getting the protein growing kids need and none of the sugar they don’t.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

Full nutritional info for any of our products can be found on its product page.

All of our cereal flavors contain the following ingredients: milk protein blend (casein and whey protein concentrate), monk fruit, allulose, a blend of high oleic sunflower oil and avocado oil, tapioca starch, chicory root fiber, salt, and natural flavors. For a full breakdown of additional ingredients specific to each flavor, check out that flavor’s product page.

Unopened boxes of Magic Spoon, both cereal and cereal bars, have a shelf-life of 12 months.

Allulose is a naturally-occuring rare sugar found in certain plants and fruits. It tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

Yes, Magic Spoon cereal and cereal bars are certified kosher dairy by Orthodox Union Kosher.

All of our cereal, with the exception of Peanut Butter, is manufactured in a facility that handles other varieties of nuts. We do not use any nuts in the formulation of our cereals [except for Peanut Butter] but the facility we manufacture in is not nut-free. If you specifically have a Peanut allergy, we can guarantee that no other flavors are exposed to Peanuts, as we manufacture our Peanut Butter flavor in a completely separate facility. 

All of our cereal bars are manufactured in the same facility, on separate production lines. All bars contain almonds, and the Cocoa Peanut Butter flavor contains Peanuts. If you have a Peanut allergy, please note that all bar flavors are produced in a shared facility and we cannot guarantee bars be completely peanut free.

Yes! Just one serving of Magic Spoon cereal has 13-14g grams of high quality protein.

In addition, Magic Spoon is also keto-friendly, gluten-free, and grain-free!

Our cereal and cereal bars are Certified Gluten-Free, but it is made in a shared facility that also processes products that contain gluten. We test product in and product out, and can guarantee that we comply with the Gluten-Free Certification Organization's requirement to contain no more than 10 parts per million gluten.

Because Magic Spoon is made with a milk protein blend, our cereal is not vegan or dairy-free. We don't have plans for a vegan or dairy-free cereal in the immediate future, but we're definitely keeping it in mind as we continue to expand our product line.

Our boxes are made from 100% recycled cardboard—recycle them again and keep the cycle going!

We ship with DHL and UPS, who often team up with USPS to complete delivery.

We don’t offer expedited shipping at this time, but if you’re craving Magic Spoon right now we promise it’s worth a few day’s wait.

We’re so sorry to hear that! Please email us at hello@magicspoon.com and let us know which flavors were damaged so we can get this sorted out right away.

Don’t panic! Sometimes orders can be prematurely marked as delivered or might have been dropped off at a front desk or mailroom. If you still haven’t received your order by the end of the next business day, let us know at hello@magicspoon.com.

We process most orders within 1 business day, and delivery typically takes 3-5 days within the US. Once your order ships, we’ll send you an email with a shipping confirmation and all the tracking info.

Right now, we deliver to the United States (including Alaska, Hawaii, and Puerto Rico), Canada, and the United Kingdom.

• Continental US orders - $5.99
• Hawaii and Alaska - $24.99
• Puerto Rico and U.S. Virgin Islands - $21.00
• International orders - $7.99 USD for one case (4 boxes) and $11.99 USD total for more than one case.
• Keep in mind that if you order non-food items, like our bowls and spoons, taxes may apply.

Shipments to the UK typically take 10-14 business days, depending on transit conditions and customs clearance. As always, please allow extra transit time for international orders.

Shipments to Canada typically take 5-10 business days, depending on transit conditions and customs clearance. As always, please allow extra transit time for international orders.

MagicSpoon.com customers: If you don’t 100% love your cereal, we’ll give you a refund on your first case (up to 4 boxes). Refunds are eligible within 6 months of the order date.

In-store customers: If you don’t 100% love your cereal, please visit the customer service desk at the store you purchased from to request your refund. Refunds are subject to the store's return policy. A customer unable to obtain a refund at the store of purchase can contact hello@magicspoon.com for a voucher for a complimentary box of cereal, with proof of purchase.

You can skip, edit and manage all of your subscription details through the subscription portal. You can cancel your subscription through the portal, or you can also email cancellation@magicspoon.com.

Orders typically ship out the same day at Magic Spoon, but we’ll do everything we can to catch your order. Please email us at hello@magicspoon.com with your order number and we’ll do our best to work some magic for you.

The Variety Case is a set assortment of our most popular flavors in one case, including Fruity, Frosted, Cocoa, and Peanut Butter. Our Build Your Own Box option lets you pick your own flavors, so you can mix and match!

You can order your cereal in packs of 4 boxes for single flavors, or in packs of 4 or 6 boxes through our Build Your Own Box page. Right now, we’re not able to support single-box orders.

You can add your promo code to your order on the checkout page, right where you enter your payment information. If you're on a computer, you’ll see a panel on the right side of the screen with a field that says "Enter Gift Card or Discount Code." If you're on your phone, click "see order details” at the top of your screen and enter your code in the discount code field.

As a growing company, we can’t send out any samples at the moment. However, we do offer a 100% happiness guarantee in case you don’t love it. So give it a shot, and let us know what you think! And if you want to sample a few flavors at once, check out our Variety Packs for a mix of our bestsellers.

We are currently in Target and Sprouts stores across the US. To find your nearest Target or Sprouts location that carries Magic Spoon, use our Store Finder. For more information about carrying Magic Spoon in your store, please contact retail@magicspoon.com. 

Drop a line for any suggestions you might have to hello@magicspoon.com! We don’t have a customer support phone line, but we promise that whenever you email us, a real live human being will answer you (robots do not eat our cereal or respond to our emails!).