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Us vs. Them

Remember the carefree days of childhood, when you didn't feel guilty about eating mountains of cereal with questionable nutrition? Well, now you can have your cereal and eat it too. We re-engineered that same great taste with grown-up ingredients for a game-changing cereal 2.0. See how we stack up against the others:

Normalized per 28g. Information as of April 2019.

Our sweet little secret:

We use a natural blend of monk fruit, stevia, and allulose. Allulose is a “rare” sugar found in things like figs and maple syrup. It tastes just like “regular” sugar, but has almost zero glycemic impact and almost zero calories (less than 0.4 cal/g).