✨High Protein, Keto-Friendly, and 75,000+ 5-Star Reviews✨

Limited: Pumpkin Spice & Salted Carmel🍂🎃

Try BRAND NEW Crispy, Protein Treats!

✨75,000+ 5-Star Reviews✨

Limited: Pumpkin Spice & Salted Carmel🍂🎃

Try BRAND NEW Crispy, Protein Treats!

Us vs. Them

Remember the carefree days of childhood, when you didn't have to worry about empty carbs and sugar crashes? Well, now you can have your cereal and eat it too. We re-engineered that same great taste with grown-up ingredients for a game-changing cereal 2.0. See how we stack up against the others:

Chart
Protein Net carbs Sugar Grain free Gluten free
Magic spoon 13-14g 4g 0g Yes Yes
Froot Loops 2g 30g 11g No No
Reese's Puffs 3g 27g 11g No No
Frosted Flakes 1g 32g 13g No No
Cocoa puffs 1g 30g 12g No No

**SERVING SIZES ARE AS FOLLOWS: FRUITY 38G. PEANUT BUTTER 36G. COCOA 37G. FROSTED 37G. CINNAMON ROLL 37G, BLUEBERRY MUFFIN 38G, MAPLE WAFFLE 38G, COOKIES AND CREAM 37G, HONEY NUT 37G. INFORMATION AS OF JANUARY 2023

US Cereal

Our sweet little secret:

We use a natural blend of monk fruit and allulose. Allulose has almost zero glycemic impact and almost zero calories (less than 0.4 cal/g).