New Protein Granola—Try It Now!

New Year, New You—Fuel Your Goals!

✨High Protein, 0-2g Sugar, and 75,000+ 5-Star Reviews✨

New Protein Granola—Try It Now!

New Year, New You—Fuel Your Goals!

✨75,000+ 5-Star Reviews✨

Cinnamon Toast

7oz Box

Rated 4.5 out of 5
Based on 3656 reviews

Cinnamon cereal—hold the toast. We’ve reimagined your favorite cinnamon cereal with 4g net carbs, 12g complete protein, 100 calories, and no artificial ingredients. 

Cinnamon Toast

7oz Box

Rated 4.5 out of 5
Based on 3656 reviews

Cinnamon cereal—hold the toast. We’ve reimagined your favorite cinnamon cereal with 4g net carbs, 12g complete protein, 100 calories, and no artificial ingredients. 

Cinnamon Toast

Ingredients:

How do we stack up to the “classics”?

Protein Net carbs Sugar Grain free Gluten free
Magic spoon 13-14g 4g 0g Yes Yes
Froot Loops 2g 30g 11g No No
Reese's Puffs 3g 27g 11g No No
Frosted Flakes 1g 32g 13g No No
Cocoa puffs 1g 30g 12g No No

**SERVING SIZES ARE AS FOLLOWS: FRUITY 38G. PEANUT BUTTER 36G. COCOA 37G. FROSTED 37G. CINNAMON ROLL 37G, BLUEBERRY MUFFIN 38G, MAPLE WAFFLE 38G, COOKIES AND CREAM 37G, HONEY NUT 37G. INFORMATION AS OF JANUARY 2023

What Spooners are saying

average rating 4.5 out of 5
Based on 3656 reviews
  • 5 Stars
    2720 Reviews
  • 4 Stars
    568 Reviews
  • 3 Stars
    141 Reviews
  • 2 Stars
    76 Reviews
  • 1 Star
    151 Reviews
90% of reviewers would recommend this product to a friend
Review posted
Reviewed by Lorette L.
Verified Buyer
Rated 5 out of 5

Delicious and Healthy

We love Cinnamon Toast Magic Spoon especially accompanied by fresh berries. The crunch and taste along with a healthy amount of protein and no sugar make this a great way to begin our day.

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Reviewed by Joanne R.
Verified Buyer
Rated 5 out of 5

Cinnamon Toast Cereal

Not TOO sweet but delicious!

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Review posted
Reviewed by Scott L.
Verified Buyer
Rated 5 out of 5

Cinnamon

I think they changed the name again? It’s a sweet cinnamony cereal no matter the version. It’s good with milk and when mixed with other flavors like cocoa magic spoon.

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Reviewed by Rosemarie G.
Verified Buyer
Rated 5 out of 5

Good breakfast cereal.

I am enjoying this flavor.

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Reviewed by JAMES Y.
Verified Buyer
Rated 5 out of 5

First Impression

Mild, bright flavor reflective of its name. The dense mouth fill is appealing and should be considered on other flavors. Great job!

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Frequently Asked Questions

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

And if milk isn't your thing, try our Treats instead! These portable, pocket-sized Treats are ready to power you on the go, wherever you go.

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

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