Classic childhood favorites reimagined!

CLASSIC FAVORITES.

MADE BETTER
FOR YOU.

Your favorite Cereals and Treats reinvented with 0-1g sugar, 12-14g protein, and 4-5g net carbs. Deliciously nostalgic, with no compromise.

SHOP PROTEIN CEREAL SHOP PROTEIN TREATS

Packed

with protein

Packed with 12-14g of premium protein per serving, our products keep you fueled and full—no more stomach growls or waiting for lunch!

Keto-Friendly
& 0-1g Sugar

Other breakfast cereals or high-protein snacks (even “healthy” ones) are chock full of sugar and carbs. With 2-5g net carbs 0-1g sugar, there’s no crash with Magic Spoon. It’s also perfect for the keto diet and low-carb lifestyles.

Magically tasty

(without the fake stuff!)

Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.

MILK PROTEIN BLEND

Whey protein concentrate and casein contain all 9 essential amino acids.

OIL BLEND

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

ALLULOSE

A natural “sugar” that tastes just like the one you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

MONK FRUIT

A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

NATURAL FLAVORS

No artificial flavors, colors, or preservatives. Just ingredients that we’re proud of – and of course, taste delicious.

Cheaper than
a protein bar

At only $1.80 per serving, a bowl of Magic Spoon for breakfast costs less than a protein bar, shake, or smoothie, and it is even cheaper than your morning coffee! Plus, it'll keep you fuller, for longer.

Gluten-Free &
Grain-Free

Magic Spoon is 100% gluten-free and grain-free. People who can't eat gluten deserve delicious cereal too!

Tastes like you remember

It took us over a year to replicate the same delicious taste and texture of your favorite childhood breakfast cereals –without any of the junk.

Real customers.
Real reviews.

75,000+ 5-Star Reviews

I love it post workout!
"I pour my protein shake over it for delicious, high protein, crunchy recovery."

- Tricia K.

Kid and mother tested and approved. 👍🏼
“Way better than the cereal I used to eat as a kid. Great ingredients, no sugar and it tastes good. I love that it has protein too."

- Jennifer G.

Great taste! Super healthy!
“It’s exactly what it says. A great and healthy alternative to those other guys. I was pleasantly surprised at the great taste of each cereal.”

- Alan C.

@KATIED

"Not only is each flavor insanely good AND you're consuming a good amount of protein per serving but the ingredients are what I'm the most impressed about.."

@BRIDGETL

"The ingredient list is impressive, and the taste is fantastic. I can now have a bowl of my favorite cereal, and know that I’m actually getting the nutrition my body needs!"