1 case (4 boxes)

Cinnamon cereal—hold the toast. We’ve reimagined your favorite cinnamon cereal with only 3g net carbs, 12g complete protein, 110 calories, and nothing artificial.

  • Variety
  • Cocoa
  • Frosted
  • Cinnamon
  • Fruity
  • Seasonal
The Bottomless Bowl:

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12g complete protein per serving.


Just 3g net carbs per serving, and keto-friendly.


No cane sugar, corn syrup, or sugar alcohols.


Zero gluten or gluten-containing ingredients.


No wheat, rice, corn or soy.


Non-GMO and no artificial colors or sweeteners.

Ingredients: Milk Protein Blend

Milk Protein Blend

Whey protein isolate and milk protein isolate have perfect amino acid profiles and smooth textures.

Coconut Oil

Coconut Oil

Healthy fats like medium chain triglycerides (MCTs) fuel your body and brain.

Natural Sweetener Blend

Natural Sweetener Blend

Monk Fruit - A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

Stevia - A plant native to South America, with leaves up to 150x as sweet as sugar. It’s been consumed for over 1,500 years.

Allulose - A natural “sugar” found in things like figs and maple syrup, allulose tastes just like regular sugar but has almost no calories and no impact on blood sugar.

Tapioca Flour

Tapioca Flour

Tapioca is made from cassava, a starchy root consumed by over half a billion people and naturally gluten-free.

Chicory Root Fiber

Chicory Root Fiber

This prebiotic fiber keeps you full, and your gut bacteria healthy.



Spice packed with powerful flavonoids and antioxidants.

Natural Flavors

Natural Flavors

We never use any artificial flavors, colors, or preservatives.



Because a pinch of salt makes everything better.

How do we stack up to the “classics”?

Normalized per 28g. Information as of April 2019.

Customer Reviews

Frequently Asked Questions

What kind of sorcery is this? Where did all the carbs and sugar go?

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals without the junk. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the bad stuff you don’t.

Why is this more expensive than “regular” cereal?

Even though Magic Spoon looks and tastes like familiar cereals, it is completely different. In fact, it’s nutritionally more similar to a high-end protein bar or keto smoothie than it is to most cereals.

And at $1.39 per bowl, it’s far cheaper than other healthy breakfast options--or even your morning coffee!

What is a "100% Happiness Guarantee"?

If you're not completely in love with your cereal, we'll refund your order in full.

Is this cereal keto-friendly?

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has just 3g net carbs, and 6g healthy fats from coconut oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a healthy cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Do kids eat/like Magic Spoon?

Absolutely! And since it tastes just like their favorite “unhealthy” cereal, they’ll love eating this instead of other “healthy” cereals.

What are net carbs?

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar or insulin levels, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber = 3g.

How big is a case of this cereal?

A case of Magic Spoon is a one month (28 day) supply. You’ll get 4 boxes—each with 7 servings of delicious cereal.

Of course, if you’re anything like us and enjoy cereal for breakfast, snacks, and if we’re being honest, occasionally for dinner, then a one month supply might magically disappear in a couple of weeks!

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