New Protein Granola—Try It Now!

New Year, New You—Fuel Your Goals!

✨High Protein, 0-2g Sugar, and 75,000+ 5-Star Reviews✨

New Protein Granola—Try It Now!

New Year, New You—Fuel Your Goals!

✨75,000+ 5-Star Reviews✨

Best Seller Tag

Fruity

7oz Box

Rated 4.8 out of 5
Based on 4532 reviews

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Best Seller Tag
Best Seller Tag

Fruity

7oz Box

Rated 4.8 out of 5
Based on 4532 reviews

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Fruity

Choose Flavors

Build your own

Combo Packs

Classic Flavors

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Ingredients:

How do we stack up to the “classics”?

Protein Net carbs Sugar Grain free Gluten free
Magic spoon 13-14g 4g 0g Yes Yes
Froot Loops 2g 30g 11g No No
Reese's Puffs 3g 27g 11g No No
Frosted Flakes 1g 32g 13g No No
Cocoa puffs 1g 30g 12g No No

**SERVING SIZES ARE AS FOLLOWS: FRUITY 38G. PEANUT BUTTER 36G. COCOA 37G. FROSTED 37G. CINNAMON ROLL 37G, BLUEBERRY MUFFIN 38G, MAPLE WAFFLE 38G, COOKIES AND CREAM 37G, HONEY NUT 37G. INFORMATION AS OF JANUARY 2023

What Spooners are saying

average rating 4.8 out of 5
Based on 4532 reviews
  • 5 Stars
    3895 Reviews
  • 4 Stars
    394 Reviews
  • 3 Stars
    93 Reviews
  • 2 Stars
    50 Reviews
  • 1 Star
    100 Reviews
95% of reviewers would recommend this product to a friend
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Reviewed by Zuhair G.
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Fruity - 7oz Box
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Fruity - 7oz Box
Rated 5 out of 5

Fruity cereal exceptional

Fruity cereal exceptional

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Reviewed by Darren R.
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Fruity - 7oz Box
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Fruity - 7oz Box
Rated 5 out of 5

Favorite flavor

This is my favorite flavor of them all. Taste's so much like fruit loops!

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Reviewed by Nicholas C.
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Fruity - 7oz Box
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Fruity - 7oz Box
Rated 5 out of 5

Wait, they're not Fruit Loops

These are so good. You feel like you're eating Fruit Loops but you feel good about yourself because you've grown up and made a healthy choice. I highly recommend!

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Reviewed by Chad P.
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Fruity - 7oz Box
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Fruity - 7oz Box
Rated 5 out of 5

Satisfies that fruity craving.

Sometimes you want something that really feels wrong, but still dont want to wreck your diet. This fits the bill nicely. From the crunch to the way it flavors the milk. Always a favorite in my subscription.

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Reviewed by Mark S.
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Fruity - 7oz Box
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Fruity - 7oz Box
Rated 5 out of 5

Such a good flavor!

This flavor is nostalgic and reminds me of the sweet treats that I loved as a child.

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Frequently Asked Questions

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

And if milk isn't your thing, try our Treats instead! These portable, pocket-sized Treats are ready to power you on the go, wherever you go.

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

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COMBO PACKS

OUR FLAVORS

Build your own