New! Protein Pastries

ONLINE AVAILABILITY COMING SOON

Soft-baked, frosted pastries with nostalgic flavor, baked smarter. Protein Pastries deliver the classic pastry experience you remember, with a modern nutritional twist. Each pastry is soft and satisfying, made with protein + fiber 💪 and at least 80 % less sugar* than the leading toaster pastry so you can enjoy a feel-good treat any time of day.

  • Check 11g Protein
  • Check 6g Fiber
  • Check 3g Sugar
  • Check No Artificial Flavors

 

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Decorative bottom shape

Breakfast With Benefits™

High Protein

High Protein

Packed with 11g of
protein
per pastry

High Fiber

High Fiber

Gut-friendly with
6g fiber per pastry

80% Less Sugar*

80% Less Sugar*

Deliciously sweet
without the crash

No Synthetic Dyes

No Synthetic Dyes

Grain-free, gluten-free
+ 5g net carb per pastry

Proof They’re as Good as They Look

Soft texture, indulgent filling


"These completely exceeded my expectations, knowing what others in market taste like."


Lillian

Nostalgic but better!



"Excited to try this as a grab and go breakfast or snack!"


Alice

Cleaner ingredient list



"Tastes like a Saturday-morning classic from childhood."


Allison

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Ways To Enjoy

Enjoy As Is

Enjoy As Is

Remove from wrapper and enjoy as is!

Microwave

Microwave

Remove from wrapper and place on a microwave safe plate. Microwave in 10 second intervals or until warm. Let cool before enjoying!

Toaster Oven

Toaster Oven

Remove from wrapper and place horizontally on toaster oven tray. Heat on lowest setting for 1 min or until warm. Let cool before enjoying!

Frozen

Frozen

Place in freezer for 20 minutes. Remove from wrapper and savor frosty deliciousness!

Caution

Caution

Do not use a vertical toaster. The frosting may melt down and burn.

Us Vs Them

How do we stack up to the "classics"?

Magic Spoon nutrition comparison table using product-specific data.

Protein
Fiber
Sugar
Serving Size
Gluten and Grain Free
No artificial flavors
Magic Spoon Pastries
11g
6g
3g
56g
Leading Toaster Pastry
5g
1g
31g
96g

Competitive Information As Of January 2026
*Than the leading Toaster Pastry competitor

Frequently Asked Questions

Magic Spoon Protein Pastries are available exclusively at Target stores nationwide! Click here to find a store nearest you.

Our Protein Pastries can be enjoyed heated up or straight from the package. If you choose to heat them up, remove them from packaging, place them on a microwave-safe plate, and heat them 5 seconds at a time until warm. While you can also use a toaster oven, do not use a vertical toaster, as the frosting drizzle will melt down!

Protein pastries contain 5 grams or less of net carbs per serving.

Yes. We use milk based protein in our pastries, as well as bovine collagen.

Magic Spoon products are high in protein and made with premium ingredients. We're committed to bringing you the best and find that our products are more cost-effective than many breakfast options out there, especially when you're looking to get 10-14g of protein for less than the cost of your morning coffee!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

Full nutritional info for any of our products can be found on its product page.

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