Miss Cereal

Missed cereal?

We get it.

We grew up loving cereal. Who didn’t? But now that we’re adults, we looked for something with the same, addictive taste – but that could also fuel us for the day.

Turns out… there’s nothing. Why couldn't we have our cereal and eat it, too?

That’s why we experimented for over a year to create a cereal inspired by the flavors and nostalgia of our childhood favorites, upgraded for the 21st-century cereal lover: a better-for-you treat that tastes just like you remember.

Eat it for breakfast. Or dinner. Or maybe even a midnight snack. Whatever it takes to tap into your inner kid again.

Greg + Gabi,

Co-Founders of Magic Spoon

INTRODUCING

The bowl of

your dreams

Remember your favorite childhood cereals? We reinvented them and kept the same, great taste. Now with more protein, only 4-5g net carbs, and 0g sugar.*

TRY NOW

*Honey Nut contains 1g of sugar per serving.

We’re building

some buzz...

“Magic Spoon is an adult version of what you loved as a kid — without the sugar, carbs, or guilt.”

“With cereal that tastes this good and offers so much nutritional value...Magic Spoon may be the future of breakfast.”

“They taste really, really good. Like, you wouldn't know they're healthy kinda good. And they are super healthy.”

Packed

with protein

With 12-14g of high-quality protein per serving, our bowl of cereal will actually keep you full. Say goodbye to morning stomach growls and counting down the minutes till lunch.

Only 4-5g carbs

& 0g sugar*

With less carbs and none of the added sugar, we made room for simple and all-natural ingredients. Our blend of sweeteners (allulose and monk fruit, anyone?) keeps all the flavor – with none of the sugar crash.

It’s magically tasty, naturally

Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.

MILK PROTEIN BLEND

Whey protein isolate and casein have perfect amino acid profiles and smooth textures.

OIL BLEND

Our high-oleic sunflower oil contains the same healthy monounsaturated fats found in extra virgin olive oil, and avocado oil packs in vitamin E and antioxidants.

ALLULOSE

A natural “sugar” found in things like figs & maple syrup, allulose tastes just like regular sugar but has almost no calories and no impact on blood sugar.

MONK FRUIT

A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

NATURAL FLAVORS

No artificial flavors, colors, or preservatives. Our flavors are made with things like cocoa powder, cinnamon, and honey.

$1.80

per serving

Cheaper than a chalky protein bar, smoothie, or even your morning coffee! And when it’s packed with 14-15g of protein, antioxidant-rich cocoa powder, prebiotic chicory root, and more… we think that’s quite a bang for your bowl.

Gluten-free

& Grain-free*

Gluten and grains can damage your digestive systems and even create “brain fog”. That’s why Magic Spoon is 100% gluten-free and grain-free. Let’s keep your gut (and mind) happy.

*Each individual has unique dietary needs and restrictions. Magic Spoon is not a substitute or replacement for professional medical treatment and/or health advice.

Tastes just like

you remember

We reimagined your childhood favorite cereals to power your day – without slowing you down. Same, nostalgic flavors. Packed with high-quality ingredients.

Real customers. Real reviews.

@JOHNH

"It’s a healthier breakfast substitute and gives me the right amount of energy and fullness for when I work out. Each flavor I chose took me down a path to my childhood"

@KATIED

"Not only is each flavor insanely good AND you're consuming a good amount of protein per serving but the ingredients are what I'm the most impressed about.."

@BRIDGETL

"The ingredient list is impressive, and the taste is fantastic. I can now have a bowl of my favorite cereal, and know that I’m actually getting the nutrition my body needs!"

Find your flavor