You’ve never had a bar like this
Meet the wildly delicious and seriously nutritious high-protein Cereal Bar that will keep you feeling full, refueled, and ready for anything.
You’ve never had a bar like this
Meet the wildly delicious and seriously nutritious high-protein Cereal Bar that will keep you feeling full, refueled, and ready for anything.
A new way to refuel
Forget what you think you know about too-sweet cereal bars and chalky protein bars. We took the serious nutrition of our bestselling cereal and turned it into a crunchy bar that’s packed with flavor, so you can pack more into your day.
News you can eat
Put us to the taste-test, and power your day with a new kind of bar.
Missed cereal?
We did too.
INTRODUCING
The bowl of
your dreams
We’ve reinvented your favorite childhood breakfast cereals with more protein, fewer carbs, and zero sugar. It’s a healthy cereal that tastes too good to be true.
Limited-edition
variety packs
Variety
4-Pack Cereal
$39
$1.95 per serving
Try our classic variety pack!
1X FRUITY
1X PEANUT BUTTER
1X FROSTED
1X COCOA
Variety
6-Pack Cereal
$54
$1.80 per serving
Try our 6 best-selling flavors!
1X FRUITY
1X PEANUT BUTTER
1X FROSTED
1X COCOA
1X CINNAMON ROLL
1X BLUEBERRY MUFFIN
Get Cozy
Bundle
$78 $69
$1.80 per serving
Try our limited-edition bundle!
1X APPLE CINNAMON
1X SALTED CARAMEL
1X FRUITY
1X PEANUT BUTTER
1X FROSTED
1X COCOA
1X BOWL AND SPOON SET
Happiness 100% Guaranteed
If you’re not completely in love with your cereal, we’ll refund your first case in full.