✨High Protein, Keto-Friendly, and 75,000+ 5-Star Reviews✨

✨ Holiday Favorite: Sugar Cookie is Back! 🍪

Try BRAND NEW Crispy, Protein Treats!

✨75,000+ 5-Star Reviews✨

✨ Holiday Favorite: Sugar Cookie is Back! 🍪

Try BRAND NEW Crispy, Protein Treats!

Sweet, spiced, and a new flavor (twice!)

Want the best crunch from fall? Rake in our exclusive flavors: Pumpkin Spice & Cocoa Peanut Butter! Because no, there’s never enough Pumpkin Spice–and who doesn’t love this classic candy bar? Available for a limited-time.

GET FALL FLAVORS

INTRODUCING

The coziest bowl

of your dreams

Make the most out of fall with the most delicious flavors! We’ve reimagined these seasonal classics with 0g sugar, 3-5g net carbs, and 13-14g protein per serving.*

TRY ‘EM OUT

*Magic Spoon is not a low-calorie food. Our ingredient allulose adds a trivial amount of sugar.

Fresh off the press!

Maybe you’ve also seen us in the news...

“Magic Spoon is an adult version of what you loved as a kid.”

“Magic Spoon may be the future of breakfast.”

"Magic Spoon has become my new go-to for one simple reason: it's delicious."

But what’s really in the magic…

Okay, we’ll spill the milk. The secret recipe? It’s all in our unique mix of natural ingredients.

Packed

with protein

With 12-14g protein per serving, all of our flavors can help you fuel up with less cravings and more energy. 

Zero sugar*

Want to cut back on added sugars? Pick your favorite flavor, pour a bowl, and then maybe another.

*Magic Spoon is not a low-calorie food.

Magically tasty

(without the fake stuff!)

Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.

MILK PROTEIN BLEND

Whey protein concentrate and casein contain all 9 essential amino acids.

OIL BLEND

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

ALLULOSE

A natural “sugar” that tastes just like the one you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

MONK FRUIT

A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

NATURAL FLAVORS

No artificial flavors, colors, or preservatives. Just ingredients that we’re proud of – and of course, taste delicious.

Grain-free &

gluten-free

That’s right. No corn or wheat around here. We think everyone should be able to love cereal, no matter what.

Keto-friendly

With 4-5g net carbs per serving, Magic Spoon is perfect for the low-carb lifestyle.

100% natural

ingredients

We’re talking about the real stuff: thick molasses (from actual sugar canes), chicory root (from the literal root), and you get the point, right?

Welcome to our Bowl of Fame!

🏆🏆🏆

When it comes to cereal, our Magicians always think outside of the box. That’s how we create the most unique – and delicious! – flavors to put inside each one. Just take a look at this range.

Real customers. Real reviews.

@UGCCLAUDIA

“Literally blown away with how great these cereals tasted! Packed with 13-14g of protein per bowl, 4g of net carbs, and ZEROg of sugar”

@SOPHIASCH1

"This tasty cereal is the perfect way to start your day and fuel your body. It’s packed with protein and tastes delicious, so you can get up and go"

@BRIDGETL

"Cereal for dessert to treat my inner child? Yes please! 😄"

@KATIED

"Not only is each flavor insanely good AND you're consuming a good amount of protein per serving but the ingredients are what I'm the most impressed about.."

@BRIDGETL

"The ingredient list is impressive, and the taste is fantastic. I can now have a bowl of my favorite cereal, and know that I’m actually getting the nutrition my body needs!"

Limited-edition

variety packs

Variety

4-Pack Cereal

$39

$1.95 per serving

Try our classic Variety pack!

TRY NOW

1X FRUITY

1X PEANUT BUTTER

1X FROSTED

1X COCOA

Happiness 100% Guaranteed*

If you’re not completely in love with your cereal, we’ll refund your first case in full.

TRY NOW

*See terms of use at magicspoon.com