Why is this more expensive than “regular” breakfast options?

At $1.95 per bowl of cereal, $2.78 per bowl of granola, or $2.43 per Treat, our products are more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making products with high protein means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

Are Magic Spoon products Keto Friendly?

Yes! All Magic Spoon products are great for low carb or keto lifestyles. Here’s a quick breakdown of net carbs by product: Cereal: 4-5g net carbs per 1 cup serving Treats: 2-3g net carbs per treat Granola: 7-8g net carbs per 2/3 cup serving For more nutritional information, please see our product pages <a href="https://magicspoon.com/collections/shop-all" title="https://magicspoon.com/collections/shop-all">here</a>!

How long does Magic Spoon stay fresh?

Please refer to the expiration date printed on the product's package! To maintain freshness, store in a cool, dry place. After opening, close tightly to protect product quality.

Are Magic Spoon products Kosher?

Yes! Magic Spoon products are certified Kosher. Please see packaging for our most current Kosher certification.

Do you have high fiber or plant-based options?

We sure do! For a high fiber option, try our Protein Granola (per 60g serving)! And if you’d prefer a plant-based option, check out our High Protein, High Fiber cereal only at Whole Foods Market!

Which products contain nuts?

The following products contain nuts: Peanut Butter Protein Cereal (peanuts). All Protein Treats (almonds or peanuts). All Magic Spoon Protein Granola flavors (almonds, coconut, cashews, and/or peanuts). Please check packaging for specific nut allergy information.

Allulose is a special type of sugar that contains only 10% of the calories of regular sugar and is only slightly metabolized by your body. This means it barely impacts blood sugar levels – all while having the same familiar taste and texture as regular sugar.

Are Magic Spoon Products gluten-free, vegan, and/or dairy-free?

Magic Spoon Protein Cereal: certified gluten free, contains dairy. Magic Spoon Protein Treats: gluten free (certification coming soon!), contains dairy, contains tree nuts or peanuts.Magic Spoon Protein Granola: certified gluten free, contains dairy, contains tree nuts or peanuts.Magic Spoon Protein + Fiber Cereal: certified gluten free, dairy free.

What are your boxes made out of? Can they be recycled?

Most of our boxes are made from 100% recycled cardboard—recycle them again and keep the cycle going! (Our Granola pouches are unfortunately not recyclable).

Who are your shipping partners within the US?

We ship with DHL and UPS, who often team up with USPS to complete delivery.

Do you offer expedited shipping?

We don’t offer expedited shipping at this time, but if you’re craving Magic Spoon right now we promise it’s worth a few day’s wait.

My order arrived, but it’s damaged!

We’re so sorry to hear that! Please email us at <a href="mailto:hello@magicspoon.com">hello@magicspoon.com</a> and let us know which flavors were damaged so we can get this sorted out right away.

Help! My package says it was delivered, but it’s not here!

Don’t panic! Sometimes orders can be prematurely marked as delivered or might have been dropped off at a front desk or mailroom. If you still haven’t received your order by the end of the next business day, let us know at hello@magicspoon.com.

How long will it take for my order to arrive and how do I track it?

We process most orders within 1 business day, and delivery typically takes 5-7 days within the US. Once your order ships, we’ll send you an email with a shipping confirmation and all the tracking info.

Where can Magic Spoon be shipped to?

Right now, we deliver to the United States (including Alaska, Hawaii, and Puerto Rico), Canada, and the United Kingdom.

How long does it take to ship internationally?

United Kingdom: Shipments to the UK typically take 10-14 business days, depending on transit conditions and customs clearance. Canada: Shipments to Canada typically take 5-10 business days, depending on transit conditions and customs clearance. Please allow extra transit time for international orders in the event of an unforeseen delay! Thank you!

100% Happiness Guarantee - Refund Policy

MagicSpoon.com customers: If you don’t 100% love your cereal or Treats, we’ll give you a refund on your first order (up to 4 boxes). Refunds are eligible within 6 months of the order date. Please note that non-food merchandise (including, but not limited to, bowls, spoons, and stroons) is not eligible for refunds, returns, or exchanges. Retail: Our 100% Happiness Guarantee applies to MagicSpoon.com customers. If you are not satisfied with a retail purchase, please visit the customer service desk at the store you purchased from to request a refund. Refunds are subject to the store's return policy.

How do I manage or cancel my cereal subscription?

You can skip, edit and manage all of your subscription details through the <a href="https://magicspoon.com/account/login" target="_blank" title="https://magicspoon.com/account/login">subscription portal</a>. You can cancel your subscription through the portal, or you can also email hello@magicspoon.com.

Can I update my shipping address, edit, or cancel my order once I place it?

Orders typically ship out the same day at Magic Spoon, but we’ll do everything we can to catch your order. Please email us at <a href="mailto:hello@magicspoon.com">hello@magicspoon.com</a> with your order number and we’ll do our best to work some magic for you.

What is a custom bundle?

Our custom bundle gives you the option to mix and match all Magic Spoon products in one shipment! Create your perfect 4, 6, or 8 pack with any (or all) available Magic Spoon products.

How do I apply a discount code to my order?

You can add your promo code to your order on the checkout page, right where you enter your payment information. If you're on a computer, you’ll see a panel on the right side of the screen with a field that says "Enter Gift Card or Discount Code." If you're on your phone, click "see order details” at the top of your screen and enter your code in the discount code field. Promotion and discount eligibility may vary by order type. When eligible, only one discount may be applied per order. Subscribe & Save orders are not eligible for additional price discounts.

Do you have any samples?

As a growing company, we can’t send out any samples at the moment. However, we do offer a 100% happiness guarantee in case you don’t love it. So give it a shot, and let us know what you think! And if you want to sample a few flavors at once, check out our Variety Packs for a mix of our bestsellers.

Do you offer wholesale or retail?

Magic Spoon is sold in retailers across the US! To find your closest retail location, use our <a href="https://magicspoon.com/pages/store-locator" title="https://magicspoon.com/pages/store-locator">Store Locator</a>. For more information about carrying Magic Spoon in your store, please contact retail@magicspoon.com.

Drop a line for any suggestions you might have to hello@magicspoon.com! We don’t have a customer support phone line, but we promise that whenever you email us, a real live human being will answer you (robots do not eat our cereal or respond to our emails!).

Birthday Cake Cereal

Name: Birthday Cake Cereal
Brand: Magic Spoon
Availability: InStock
Rating: 4.7 (2939 reviews)

featured, linear-gradient(to bottom, #00F6E7 0%,#FF9ADF 100%)

Birthday Cake Cereal

4.7

Rated 4.7 out of 5 stars

2,939 Reviews

High Protein

12-14g complete protein per serving.

Keto-Friendly

4-5g net carbs per serving.

0g sugar

No cane sugar, corn syrup, or sugar alcohols.

Gluten free

No gluten-containing ingredients.

Grain free

No wheat, rice, or soy.

Natural flavors

No artificial colors or sweeteners.

Ingredients: Milk Protein Blend
Milk Protein Blend
Whey protein concentrate and casein contain all 9 essential amino acids.
Sweetener Blend
Sweetener Blend
Monk Fruit - A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.
Allulose - A naturally-occurring sugar found in certain plants and fruits that adds only a trivial amount of sugar per serving. Allulose tastes just like regular sugar but has almost no calories and no impact on blood sugar.
Oil Blend
Oil Blend
Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.
Tapioca Starch
Tapioca Starch
Tapioca is made from cassava, a starchy root consumed by over half a billion people and naturally gluten-free.
Chicory Root Inulin
Chicory Root Inulin
Inulin is a type of prebiotic fiber found in chicory root, a medicinal herb. Keeps your gut happy and lowers blood sugar levels.
Natural Flavors
Natural Flavors
We never use any artificial flavors or preservatives.
Salt
Salt
Because a pinch of salt makes everything better.
Turmeric Extract
Turmeric Extract
Sourced from real turmeric spice which contains curcumin for a naturally bright yellow dye. Curcumin provides anti-inflammatory effects and can help control blood sugar levels.
Spirulina Extract
Spirulina Extract
A microscopic alga that packs a big punch. Provides a highly nutritious source of protein and creates a natural, green dye.
Vegetable Juice
Vegetable Juice
For color.

How do we stack up to the “classics”?

Protein

Sugar

Net Carbs

Serving Size

Grain Free

Gluten Free

12-14g

4-5g

36-38g

Fruit Loops

12g

32g

39g

Reese's Puffs

21g

29g

Frosted Flakes

12g

32g

37g

Cocoa Puffs

22g

27g

Cinnamon Toast Crunch

12g

31g

41g

Boo Berry

11g

33g

41g

Information as of December 2022.

What Spooners are saying

4.7

Rated 4.7 out of 5 stars

Based on 2,939 reviews

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2,939 reviews

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Yasmine B.
Verified Buyer
3 minutes ago
Rated 5 out of 5 stars
Think this is my new fave
I was not expecting birthday cake to taste as good as it does. My go to’s are usually Maple waffle and honey nut which are by far neutral flavors with a hint of sweetness. But birthday is that but more fruity and not over powering. Definitely adding to the official purchase list.
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vanessa L.
Verified Buyer
Yesterday
Rated 5 out of 5 stars
suprised
this was the first time trying this flavor and at first i feared it would be too sweet ...but nooo yes its sweet but just the right amount
Was this helpful?
Sonja S.
Verified Buyer
1 week ago
Rated 5 out of 5 stars
I feel like it's my birthday!!!
Such a deliciously sweet flavor, and I love the colorful sprinkles! The only thing I noticed different from the other flavors is that these Os tend to clump together, so I have to gently squeeze the package to separate them before pouring into my Magic bowl. Maybe it's the "frosting"?!?! 🤣🎂🤣
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Basil L.
Verified Buyer
2 weeks ago
Rated 5 out of 5 stars
Tastes amazing
I love the taste of this one!! It's really like birthday cake
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Sarah W.
Verified Buyer
2 weeks ago
Rated 5 out of 5 stars
So yummy!
I love this flavor! Birthday cake deliciousness!
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Frequently Asked Questions

We've spent years perfecting our recipes in our quest to reimagine our favorite childhood breakfasts and snacks, swapping sugar and grains for high quality protein sources and natural sweeteners. Try our Cereal, Treats, and Granola to fuel your own kind of high-protein, gluten-free, keto-friendly magic!

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Whether it's our cereal, treats, or granola, Magic Spoon tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Yes! Just one serving of Magic Spoon Cereal, Treats, or Granola has 11-14 grams of high quality protein– that covers 22-26% of an average daily protein intake! In addition, Magic Spoon is also keto-friendly, gluten-free, and grain-free.

At $1.95 per bowl of cereal, $2.78 per bowl of granola, or $2.43 per Treat, our products are more cost-effective than many other typical breakfast options (not to mention your morning coffee)!

Making products with high protein means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

Full nutritional info for any of our products can be found on its product page.

View more FAQ's ›

Protein Cereal

Fiber + Protein Cereal

Pastries

Treats

Granola

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