You’ve never had a bar like this
Meet the wildly delicious and seriously nutritious high-protein Cereal Bar that will keep you feeling full, refueled, and ready for anything.
You’ve never had a bar like this
Meet the wildly delicious and seriously nutritious high-protein Cereal Bar that will keep you feeling full, refueled, and ready for anything.
A new way to refuel
Forget what you think you know about too-sweet cereal bars and chalky protein bars. We took the serious nutrition of our bestselling cereal and turned it into a crunchy bar that’s packed with flavor, so you can pack more into your day.
News you can eat
Put us to the taste-test, and power your day with a new kind of bar.
Missed cereal?
We did, too.
Let’s be real. Nothing beats a nostalgic bowl of sugary cereal. Is it the smartest choice for a grown-up? Probably not. But is it delicious? Absolutely.
We craved a cereal that could both fuel us for the day–and taste just like our childhood favorites. We turned up nothing. Why couldn’t we have our cereal… and eat it, too?
That’s why we experimented for over a year to recreate these nostalgic flavors, now upgraded for the 21st-century cereal lover. Meet Magic Spoon. Tastes just like you remember with less sugar, more protein, and no artificial ingredients.
Greg + Gabi,
Co-Founders of Magic Spoon
INTRODUCING
The bowl of
your dreams
We’ve reinvented your favorite childhood cereals with 0g of sugar*, 4-5g of net carbs, and 12-14g of protein per serving. This is the ultimate cereal that tastes too good to be true.
*Honey Nut contains 1g of sugar per serving.
We’re building
some buzz...
“Magic Spoon is an adult version of what you loved as a kid — without the sugar, carbs, or guilt.”
“With cereal that tastes this good and offers so much nutritional value...Magic Spoon may be the future of breakfast.”
"Magic Spoon has become my new go-to for one simple reason: it's delicious"
Packed
with protein
With 13-14g of high-quality protein per serving, a bowl of Magic Spoon helps you power through the day with less cravings and more energy.
0g of sugar
per serving
Want to cut back on added sugars? What about empty carbs? Just pour a bowl of your favorite flavors to fuel you up. Perfect for the keto diet.
Magically tasty, without the fake stuff
Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.
MILK PROTEIN BLEND
Whey protein isolate and casein have perfect amino acid profiles and smooth textures.
OIL BLEND
Our high-oleic sunflower oil contains the same healthy monounsaturated fats found in extra virgin olive oil, and avocado oil packs in vitamin E and antioxidants.
ALLULOSE
A natural “sugar” found in things like figs & maple syrup, allulose tastes just like regular sugar but has almost no calories and no impact on blood sugar.
MONK FRUIT
A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.
NATURAL FLAVORS
No artificial flavors, colors, or preservatives. Our flavors are made with things like cocoa powder, cinnamon, and honey.
$1.80
per serving
Packed with premium ingredients, we think that’s quite a bang for your bowl. Costs less than a chalky protein bar, smoothie, or even your morning coffee! And when each serving is full of 14g of protein, just a bowl can satisfy your cravings.
Gluten-Free
& Grain-Free
That’s right. No corn or wheat around here. We think everyone should be able to love cereal, no matter what.
Tastes just like
you remember
We reimagined your childhood favorite cereals to fuel your days… without slowing you down. Same, nostalgic flavors. Now packed with high-quality ingredients.
Real customers, real reviews.
@UGCLAUDIA
“Literally blown away with how great these cereals tasted! Packed with 13-14g of protein per bowl, 4g of net carbs, and ZEROg of sugar”
@LIOBEE
“Mornings have been a little easier here lately with Magic Spoon. They are super yummy! The flavors are nostalgic like cereals from our childhood but they are sugar free, and HIGH in protein! 🤤
@BRIDGETL
"Cereal for dessert to treat my inner child?Yes please! 😄"
Find your flavor
Limited-edition
variety packs
Variety
4-Pack Cereal
$39
$1.95 per serving
Try our classic variety pack!
1X FRUITY
1X PEANUT BUTTER
1X FROSTED
1X COCOA
Holiday
Variety Pack
$49 $45
$2.25 per serving
Try our limited-edition Holiday Variety Pack!
1X FRUITY
1X PEANUT BUTTER
1X FROSTED
1X COCOA
1X SUGAR COOKIE
Holiday Super Starter Pack
$79 $69
$1.80 per serving
Try our limited-edition holiday bundle!
1X FRUITY
1X PEANUT BUTTER
1X FROSTED
1X COCOA
1X MAPLE WAFFLE
1X SUGAR COOKIE
1X BOWL AND SPOON SET
Happiness 100% Guaranteed
If you’re not completely in love with your cereal, we’ll refund your first case in full.