New Protein Granola—Try It Now!

New Year, New You—Fuel Your Goals!

✨High Protein, 0-2g Sugar, and 75,000+ 5-Star Reviews✨

New Protein Granola—Try It Now!

New Year, New You—Fuel Your Goals!

✨75,000+ 5-Star Reviews✨

The Zebra Birthday Bundle

2 boxes + Zebra Bowl

Rated 4.8 out of 5
Based on 2840 reviews

Get 2 boxes of Birthday Cake – a classic, golden vanilla cake mix with plenty of sprinkles – plus a special spoon & bowl (includes a zebra at the bottom!).

  • Variety 6
  • Variety 4
  • Custom Bundle
  • Fruity
  • Cocoa
  • Peanut Butter
  • Frosted
  • Maple Waffle
  • Cinnamon Toast
  • Blueberry Muffin
$35

Try risk-free, 100% happiness guaranteed. See terms of use.

The Zebra Birthday Bundle

2 boxes + Zebra Bowl

Rated 4.8 out of 5
Based on 2840 reviews

Get 2 boxes of Birthday Cake – a classic, golden vanilla cake mix with plenty of sprinkles – plus a special spoon & bowl (includes a zebra at the bottom!).

The Zebra Birthday Bundle
Original price
$35
Discounted price
$35

Try risk-free, 100% happiness guaranteed. See terms of use.

Choose Flavors

Build your own

Combo Packs

Classic Flavors

Build your own

HIGH
PROTEIN

13g complete protein per serving.

KETO-
FRIENDLY

4g net carbs per serving.

0G
SUGAR

No cane sugar, corn syrup, or sugar alcohols.

GLUTEN
FREE

No gluten-containing ingredients.

GRAIN
FREE

No wheat, rice, or soy.

NATURAL
FLAVORS

No artificial colors or sweeteners.

Ingredients: Tapioca Starch

Tapioca Starch

Tapioca is made from cassava, a starchy root consumed by over half a billion people and naturally gluten-free.

 Chicory Root Inulin

Chicory Root Inulin

This prebiotic fiber keeps you full, and your gut bacteria healthy.

 Natural Flavors

Natural Flavors

We never use any artificial flavors, colors, or preservatives.

 Edible Glitter

Edible Glitter

Gum Arabic, Spirulina Extract, Red Cabbage Extract, Turmeric Extract, Radish Extract

 Salt

Salt

Because a pinch of salt makes everything better.

How do we stack up to the “classics”?

Nutrition comparison chart
Protein Net carbs Sugar Grain free Gluten free
Magic spoon 13-14g 4g 0g Yes Yes
Froot Loops 2g 30g 11g No No
Reese's Puffs 3g 27g 11g No No
Frosted Flakes 1g 32g 13g No No
Cocoa puffs 1g 30g 12g No No

*SERVING SIZES ARE AS FOLLOWS: BIRTHDAY CAKE 39G
INFORMATION AS OF JANUARY 2023.

What Spooners are saying

average rating 4.8 out of 5
Based on 2840 reviews
  • 5 Stars
    2428 Reviews
  • 4 Stars
    257 Reviews
  • 3 Stars
    77 Reviews
  • 2 Stars
    36 Reviews
  • 1 Star
    42 Reviews
95% of reviewers would recommend this product to a friend
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Review posted
Reviewed by Zuhair G.
Verified Buyer
Birthday Cake - 7oz Box
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Birthday Cake - 7oz Box
Rated 5 out of 5

Birthday Cereal exceptional

Birthday Cereal exceptional

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Review posted
Reviewed by Amit N.
Verified Buyer
Birthday Cake - 7oz Box
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Birthday Cake - 7oz Box
Rated 5 out of 5

Perfection

Takes me back to to childhood (without the unnecessary carbs) - wonderful time machine - thank you!!

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Review posted
Reviewed by Rachel F.
Verified Buyer
Birthday Cake - 7oz Box
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Birthday Cake - 7oz Box
Rated 5 out of 5

This may be my favorite flavor…along with fruity and sugar cookie. So so delicious!!!

Favorite flavor ever!!

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Review posted
Reviewed by Annie D.
Verified Buyer
Birthday Cake - 7oz Box
Reviewing
Birthday Cake - 7oz Box
Rated 5 out of 5

Great discovery

I love this new flavour. Sweet but healthy and guilt-free. I love them as a desert.

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Review posted
Reviewed by ARACELI B.
Verified Buyer
Birthday Cake - 7oz Box
Reviewing
Birthday Cake - 7oz Box
Rated 5 out of 5

Birthday Cake

My daughter's favorite! We have so many favorites!

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Frequently Asked Questions

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

And if milk isn't your thing, try our Treats instead! These portable, pocket-sized Treats are ready to power you on the go, wherever you go.

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

View more FAQ's ›

COMBO PACKS

OUR FLAVORS

Build your own