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HIGH
PROTEIN

13g complete protein per serving.

KETO-
FRIENDLY

3g net carbs per serving.

0G
SUGAR

No cane sugar, corn syrup, or sugar alcohols.

GLUTEN
FREE

No gluten-containing ingredients.

GRAIN
FREE

No wheat, rice, or soy.

NATURAL
FLAVORS

No artificial colors or sweeteners.

Ingredients: Milk Protein Blend

Milk Protein Blend

Whey protein concentrate and casein contain all 9 essential amino acids.

Sweetener Blend

Sweetener Blend

  • Monk Fruit - A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.
  • Allulose - A naturally-occurring sugar found in certain plants and fruits that adds only a trivial amount of sugar per serving. Allulose tastes just like regular sugar but has almost no calories and no impact on blood sugar.
Oil Blend

Oil Blend

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

Tapioca Starch

Tapioca Starch

Tapioca is made from cassava, a starchy root consumed by over half a billion people and naturally gluten-free.

Chicory Root Inulin

Chicory Root Inulin

Inulin is a type of prebiotic fiber found in chicory root, a medicinal herb. Keeps your gut happy and lowers blood sugar levels.

Natural flavors

Natural flavors

We never use any artificial flavors or preservatives.

Salt

Salt

 Because a pinch of salt makes everything better

Edible Glitter

Edible Glitter

Gum Arabic, Spirulina Extract, Red Cabbage Extract, Turmeric Extract, Radish Extract

How do we stack up to the “classics”?

Nutrition comparison chart
Protein Net carbs Sugar Grain free Gluten free
Magic spoon 13-14g 4g 0g Yes Yes
Froot Loops 2g 30g 11g No No
Reese's Puffs 3g 27g 11g No No
Frosted Flakes 1g 32g 13g No No
Cocoa puffs 1g 30g 12g No No

**SERVING SIZES ARE AS FOLLOWS: FRUITY 38G. PEANUT BUTTER 36G. COCOA 37G. FROSTED 37G. CINNAMON ROLL 37G, BLUEBERRY MUFFIN 38G, MAPLE WAFFLE 38G, COOKIES AND CREAM 37G, HONEY NUT 37G. INFORMATION AS OF JANUARY 2023

What Spooners are saying

average rating 4.7 out of 5
Based on 44584 reviews
  • 5 Stars
    35643 Reviews
  • 4 Stars
    7254 Reviews
  • 3 Stars
    678 Reviews
  • 2 Stars
    382 Reviews
  • 1 Star
    627 Reviews
96% of reviewers would recommend this product to a friend
Review posted
Reviewed by Freddie M.
Verified Buyer
Rated 5 out of 5

Sugar Cookie

My favorite flavor next to Fruity.

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Reviewed by travis m.
Verified Buyer
Rated 5 out of 5

Sugar Cookie Goodness

This is my 2nd favorite flavor and stock up on it in the winter season. Sugary cookie goodness.

My wife loves the bowl and now have both styles. The spoon is the perfect cereal spoon and we have a full set. Use the spoon for Chili and soup too.

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Reviewed by Wendy A.
Verified Buyer
Rated 5 out of 5

The Best

Love the chocolate peanut butter, my ultimate favorite 😍

Fills me up and holds me over!

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Reviewed by Richard F.
Verified Buyer
Rated 5 out of 5

Yummy!

Tastes great and doesn’t mess my blood sugar levels up.

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Review posted
Reviewed by Lili A.
Verified Buyer
Rated 5 out of 5

This cereal really tastes like sugar cookies. Yum without the worry!

I really like Sugar Cookie cereal. It's crunchy without hurting your mouth, it stays good in milk as long as I want it to, and very satisfying. I can go hours without getting hungry. I highly recommend this to all cereal lovers who want to remain added-sugar free!!

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Frequently Asked Questions

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

And if milk isn't your thing, try our Treats instead! These portable, pocket-sized Treats are ready to power you on the go, wherever you go.

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

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