✨High Protein, Keto-Friendly, and 75,000+ 5-Star Reviews✨

🎉 Black Friday Early Access: 35% Off Select Items! 🎉

✨ Holiday Favorite: Sugar Cookie is Back! 🍪

✨75,000+ 5-Star Reviews✨

🎉 Black Friday Early Access: 35% Off Select Items!

✨ Holiday Favorite: Sugar Cookie is Back! 🍪

Birthday Cake

2 boxes

Rated 4.8 out of 5
Based on 2823 reviews

You bring the fun, we’ve got the ‘fetti. Birthday Cake has all the magic of a classic golden cake with vanilla frosting and plenty of sprinkles. And with 4-5g net carbs, 12-14g complete protein, and no artificial ingredients, it’s pretty much a party in a box.

  • Variety 6
  • Variety 4
  • Sugar Cookie
  • Custom Bundle
  • Fruity
  • Cocoa
  • Peanut Butter
  • Frosted
  • Maple Waffle
  • Cinnamon Roll
  • Blueberry Muffin
$19

Try risk-free, 100% happiness guaranteed. See terms of use.

Birthday Cake

2 boxes

Rated 4.8 out of 5
Based on 2823 reviews

You bring the fun, we’ve got the ‘fetti. Birthday Cake has all the magic of a classic golden cake with vanilla frosting and plenty of sprinkles. And with 4-5g net carbs, 12-14g complete protein, and no artificial ingredients, it’s pretty much a party in a box.

Birthday Cake
Original price
$19
Discounted price
$19

Try risk-free, 100% happiness guaranteed. See terms of use.

6 different cereals in a bowl

HIGH
PROTEIN

14g complete protein per serving.

LOW
CARB

Just 4g net carbs per serving, and keto friendly.

0G
SUGAR

No cane sugar, corn syrup, or sugar alcohols.

GLUTEN
FREE

No gluten-containing ingredients.

GRAIN
FREE

No wheat, rice, or soy.

NATURAL
FLAVORS

No artificial colors or sweeteners.

Ingredients: Milk Protein Blend

Milk Protein Blend

Whey protein concentrate and casein contain all 9 essential amino acids.

Sweetener Blend

Sweetener Blend

Monk Fruit - A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

Allulose - A naturally-occurring sugar found in certain plants and fruits that adds only a trivial amount of sugar per serving. Allulose tastes just like regular sugar but has almost no calories and no impact on blood sugar.

Oil Blend

Oil Blend

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

Edible Glitter

Edible Glitter

Gum Arabic, Spirulina Extract, Red Cabbage Extract, Turmeric Extract, Radish Extract

Salt

Salt

Because a pinch of salt makes everything better.

How do we stack up to the “classics”?

Nutrition comparison chart
Protein Net carbs Sugar Grain free Gluten free
Magic spoon 13-14g 4g 0g Yes Yes
Froot Loops 2g 30g 11g No No
Reese's Puffs 3g 27g 11g No No
Frosted Flakes 1g 32g 13g No No
Cocoa puffs 1g 30g 12g No No

**SERVING SIZES ARE AS FOLLOWS: FRUITY 38G. PEANUT BUTTER 36G. COCOA 37G. FROSTED 37G. CINNAMON ROLL 37G, BLUEBERRY MUFFIN 38G, MAPLE WAFFLE 38G, COOKIES AND CREAM 37G, HONEY NUT 37G. INFORMATION AS OF JANUARY 2023

What Spooners are saying

average rating 4.8 out of 5
Based on 2823 reviews
  • 5 Stars
    2415 Reviews
  • 4 Stars
    256 Reviews
  • 3 Stars
    75 Reviews
  • 2 Stars
    36 Reviews
  • 1 Star
    41 Reviews
95% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by LORAINE M.
Verified Buyer
Rated 5 out of 5

Birthday cake

Very good and really does taste like a birthday cake.

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Review posted
Reviewed by CECIL B.
Verified Buyer
Rated 5 out of 5

It REALLY DOES taste like birthday cake!!

I was introduced to Magic Spoon through a YouTube channel I frequent, and it's GREAT! ALL of the flavors have been wonderful! I'm not really a breakfast-eater, but Magic Spoon is great ANY time of the day, and especially as an alternative to highly processed "snack foods" to carry me over to dinner or even as a "snack" before bedtime! Sometimes I'll snack on it dry, just like popcorn, while I'm winding down in the evening, and I know it's way better for me than REAL "sugary" CAKE! This is a really FUN flavor! GREAT stuff!!

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Reviewed by Rachel F.
Verified Buyer
Rated 5 out of 5

Best. Cereal. Ever.

My favorite flavor hands down!!! I could eat this all day!!

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Review posted
Reviewed by Debra T.
Verified Buyer
Rated 5 out of 5

Great new variety for my subscription!

It was nice to try some new flavors in my subscription this month. I enjoyed all three new flavors!

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Reviewed by Denise W.
Verified Buyer
Rated 5 out of 5

Cereal

One of my favs!&

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Frequently Asked Questions

We spent over a year working through hundreds of formulations in a quest to recreate our favorite childhood cereals that wouldn't give us a sugar crash. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the high sugar you don’t. Magic Spoon contains 0g sugar across most flavors, and 1g of sugar in Honey Nut.

Yes. Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has 4g net carbs, and 0.5-1.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.

In fact, one of the reasons we created this in the first place is that we couldn’t find a cereal to fit into our low carb lifestyles, and we missed our childhood cereals more than anything else (yes, even pizza).

Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body.

In our case, net carbs = total carbs - allulose - fiber.

Go with your favorite or with whatever’s in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!). If you want to get really creative, try it as a topping for yogurt or even a frozen dessert!

And if milk isn't your thing, try our Treats instead! These portable, pocket-sized Treats are ready to power you on the go, wherever you go.

It tastes just like you remember—only better ;) If you’re curious about a specific flavor, check out the flavor page and the reviews! If you still need help, feel free to email us.

Even though Magic Spoon looks and tastes like most cereals you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. And at $1.95 per bowl, it’s more cost-effective than many other typical breakfast options (not to mention your morning coffee)! Making cereal with high protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

New flavors drop every few months—and sometimes sooner! Be the first to know when something new is on the horizon by signing up for our newsletter or SMS list.

View more FAQ's ›

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